While your logo is one of many brand elements that make up the visuals of your brand, it has the notable ability to give people the gist of your business.
With just one mark, you have the opportunity to showcase facets of your company that go deeper than just your business name. This is a very powerful assignment.
A compelling logo grabs your audience’s attention, draws them in, and makes it easier for people to remember your brand.
It’s your business’s signature. Your X on the dotted line. And a logo designed with great intention and strategy reflects the care you give to each of your customers and clients.
While this is an area of your brand that can be creative, there are a few helpful guidelines to follow when it comes to an effective and quintessential logo. Read More
What do you love most about a good workspace? For many creative entrepreneurs, it’s natural light, a clutter-free feel, a lack of distractions, and cozy, comfy vibes. These all work together to create an inspirational space that allows us to work productively on our businesses.
Whether you have an entire office at your disposal or a tiny corner in your living room, today I’m sharing 10 simple steps for creating an enjoyable workspace—no matter your setup.
If you want your work zone to feel like a productive retreat you get to return to each day, let this blog post be your guide. Read More
In 2019 and beyond, every creative business can benefit from a website, and most already have one set up. However, there are many things that can make a site subpar.
You don’t want your website to be one of the many that fall prey to these rookie mistakes.
Even the smallest error can result in the largest loss—such as deterring potential clients or customers because of a site’s faux pas that’s easily fixed.
I’ve rounded up the most common website errors I’ve spotted in 2019 right here in this post. Give your business an advantage by avoiding these top 11 mishaps. Read More
You’ve seen it before: an amazing brand design that is perfect in every way.
From the logo, to the color scheme, to how well the concept fits the business’s theme, a stunning brand like this can have you spending hours eyeing everything their shop has to offer.
This is much more powerful than a brand that lacks this alluring feel.
Why is this the case? A well-designed brand creates an entire experience around a business. So it’s no longer just a product or a service or a blog and is instead transformed into a captivating aura that draws people in.
Instantly, items in the shop become a little shinier and more special. Services become more desirable and engaging. Therefore, a well-designed brand increases the entire value of a business and makes its audience more eager to invest money into whatever the brand is offering.
This can be your business, too!
Many careful decisions go into developing successful branding; it’s the result of a design strategy and process that hits all the marks. Much brainstorming and planning is required to elevate your brand in this way, as well as techniques and know-how.
In short, with a brand like this, there’s more than meets the eye.
But I’m spilling some designer secrets today to help you make sure your brand creates an irresistible experience that draws in customers and clients. Read More
Have you ever wanted to create a responsive gallery to feature different collections of your work all within one page?
While Squarespace doesn’t have a content block to create this magic, I do have handy trick I’ve used in various ways across my website. This method actually uses several pages, and the results are so similar to a one-page feel that your audience will hardly realize it while your responsive gallery changes with a click of a button right before their eyes.
On this “one page,” your audience can select different categories to view. And they can easily toggle between these filtered views without losing their bearings or ever having to click the <— Back button of their browser.
Similar to a storefront with categories listed at the top for easy sorting, this Squarespace work-around has many uses.
Let’s jump right into today’s step-by-step tutorial! Read More
video + blog post
In this Ponderstream episode, learn the basics of Squarespace as I take you behind my computer screen and give you a step-by-step tour of the back end.
Get a detailed glimpse of Squarespace’s many features to see how simple and easy it is to use.
From creating pages to setting up shop, I cover practical ways creative entrepreneurs and bloggers can use Squarespace to build their brand’s headquarters.
Missed joining this one live? Register for next week’s Ponderstream webinar here. Read More
My love for graphic design and creative entrepreneurship is what led me to venture out and start Ponder Trail. I wanted to offer branding for small businesses and be a valuable resource, too.
While I have a page dedicated to my design service, I haven't yet spelled out the process on my blog.
So today, I’m sharing the details of my brand and website design package.
There are several features that make it a little different, and this post walks you through the process and highlights some of the elements that make it unique.
I hope you enjoy this in-depth look at what it’s like to work with me to transform the visual brand identity of your business. Read More