By now, you’ve probably heard it: a brand is more than just a logo.
As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.
However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.
Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.
So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.
Learn the ins and outs of these 4 key elements of branding in today’s crash course.Read More