May 2019

4 Key Areas of Branding

4 Key Areas of Branding

By now, you’ve probably heard it: a brand is more than just a logo.

As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.

However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.

Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.

So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.

Learn the ins and outs of these 4 key elements of branding in today’s crash course.

Read More

Introducing Ponderstream: A Webinar Show for Creative Entrepreneurs

Introducing Ponderstream: A Webinar Show for Creative Entrepreneurs

If you’ve spent time browsing my blog archives, you know I love talking about creative entrepreneurship, and I jump at every opportunity I get.

So I am excited to announce my newest resource: Ponderstream!

Each week, I am hosting a live webinar show filled with high-quality content to help you in your business endeavors. I wanted to create this new form of content to transparently share even more insights and strategies with you. I love how easy and enjoyable it is to learn with video, and I can’t wait for you to see what’s in store.

Think of Ponderstream as a video podcast series that you can return to each week for new content, all designed specifically for creative entrepreneurs.

And the best part is, it’s an interactive livestream!

Ponderstream features the in-person feel of live video and a chat feature. So you can take part in the episode, too, by asking questions you have about each week’s topic.

With time dedicated to Q+A towards the end of each livestream, you can come away with personalized tips and ideas for your business each week. (Almost like a mini coaching session.)

I hope to see you there!

Find details for Ponderstream episodes here.

Read More