While your logo is one of many brand elements that make up the visuals of your brand, it has the notable ability to give people the gist of your business.
With just one mark, you have the opportunity to showcase facets of your company that go deeper than just your business name. This is a very powerful assignment.
A compelling logo grabs your audience’s attention, draws them in, and makes it easier for people to remember your brand.
It’s your business’s signature. Your X on the dotted line. And a logo designed with great intention and strategy reflects the care you give to each of your customers and clients.
While this is an area of your brand that can be creative, there are a few helpful guidelines to follow when it comes to an effective and quintessential logo.Read More