September 2018

Branding Project: Logo Suite for Rustic Spunk Decor

Branding Project: Logo Suite for Rustic Spunk Decor

Caitlynn is in an exciting season for her business. She has just decided to transition her side-hustle into a framework that fits her family even better. With new things on the horizon for her and her husband, she wanted to focus on pursuing a new-found passion of clean living.

While she will be changing up the name and theme of her business, I still had to share her branding project and the fun logo I designed for her back when she was selling handmade candles and nature-inspired home decor.

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An Inside Look at the Strategy Behind My Homepage

An Inside Look at the Strategy Behind My Homepage

Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic.
 
If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!
 
If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.

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7 Essential Pages Every Website Needs (and the Strategies behind Them)

7 Essential Pages Every Website Needs (and the Strategies behind Them)

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site

Keep reading to learn how you can implement these essential pages on your business’s website.

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How to Transform Your Service (or Course) into an Experience

How to Transform Your Service (or Course) into an Experience

People want to buy an experience--not just a service.

An experience elevates your service to something extra special.

It makes your service more beneficial and enjoyable for clients. It provides more value, which it makes your service worth more. And when clients get more out of your service, it helps you get better reviews and testimonials.

In today’s post, I’m sharing how to turn your service into an experience in 9 simple steps. (This system applies to courses, as well!)

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How to Stay Motivated in Your Creative Business

How to Stay Motivated in Your Creative Business

Chasing your business dreams is an adventure. There’re bends in the path, forks in the road, and rocks you might stumble over.

One of the biggest pitfalls is losing the excitement and desire to work hard and pursue those dreams. And unfortunately, it’s often an easy path to find yourself on.

Motivation is what gets you from point A to point B. It’s essential to the success of your business because it sustains you along the trail to your X’s on the map.

Today’s blog post is for the times you experience a lull in your drive for your creative business (or if you just want to give your motivation a boost).

Dive into 10 ways to stay motivated and help you spring into action each day.

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25 Ways to be Strategic with Your Time and Efforts

25 Ways to be Strategic with Your Time and Efforts

Have you ever listed out every single task you do for your creative business? 

I’m willing to bet that it’s a long list. 

Each one of these tasks take time. And time is very, very limited. 

For some people, an 8 hour workday feels painfully long, but for many creative entrepreneurs, a 16 hour work session never feels quite long enough for all of the things we hope to accomplish.

Can you relate?

Since we’re a hustling bunch, we have to be extra careful with where our time goes. Because, after all, the clock doesn’t stop for even a second.

My calendar is always filled with things to check off. I used to wonder where all of my time went. But since then, I’ve gained some insight into making more progress and having more to show for my time.

So today, I’m sharing my favorite 25 tips for being strategic with your time and efforts.

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Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Who is your audience?

It’s perhaps the most important question you will ever answer about your business.

Your audience is the group of people who are ecstatic about your brand and want to buy your products or book your services. They’re your potential customer or clients.

If you want to have a profitable business, you need to reach and connect with them. And every element of your business needs to be designed and intended for that market.

Until you know your audience, you won’t have complete clarity or get the full potential out of the work you put into your business.

You’ll miss opportunities to speak to your potential customers or clients through intentional branding and messaging.

And you’ll likely put time into creating content that isn’t effective.

But once you follow the steps in today’s blog post, you’ll be on your way to building a loyal following for your creative business.

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