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Branding and Website Design

Custom Brand and Web Design for Creatives and Small Businesses

 
 
Brand and Website Design for Creative Small Business

you’re just a few short weeks away from a one-of-a-kind brand and website

At Ponder Trail, we help you unlock the next stage of possibilities for your small business with a strategic brand identity and website design that brings meaningful growth and clarity.

Showcase and elevate your business with a stand-out visual identity and a cutting-edge Squarespace site in just a few short weeks.

Curated for entrepreneurs in creative industries, our design services cover every facet and nook of your brand and are personalized for your unique business needs.

 
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Design for small business success

An intentional brand and website is the key to attracting and connecting with your ideal customers and clients.

Brand Identity Design

Stand out from the crowd with a professional brand identity design. Your branding has the power to make or break your business.

First impressions are the key to keeping potential customers and clients around long enough to fall in love with your business. Don’t let subpar branding be the reason you lose sales and bookings every day.

Branding is so much more than just a logo; it includes every inch of your business including your color palette, tagline, offerings, written voice, website style, and more.

Your branding creates the emotions that surround your business, too. It dictates what people think and feel when they see and interact with your business, products, and services.

My custom brand identity design covers the entire experience of your business. From a one-of-a-kind logo, to a unique color palette, to signature font pairings, and more, we’ll cover your brand from the inside out.

It’s a thorough process that starts with strategy to ensure we land on the best branding direction for your business’s current and future ideas. We’ll create a brand plan that helps propel your business forward for your short- and long-term goals.

Isn’t it about time you let your brand shine with a visual identity that showcases the inner value of your business? Contact me below for a free consultation.

Squarespace Website Design

Be a show-stopping business with a stunning Squarespace website. Your site provides the best way to hook your audience’s attention before it’s too late.

That impression is everything in online business, and your website has the ability to attract and retain (or deter) potential clients and customers in under one second flat.

As your professional Squarespace web designer, I create a compelling site for your business’s online space. I bring to life a fully functional Squarespace website that represents the heart of your brand and the quality of your services and products.

During the design process, we will consider all of your brand’s needs to provide your business with a new, fully customized website. Think blogging and podcasting, product storefront, service scheduling suite, newsletter signups, and everything else your brand encompasses.

In addition to developing the visual side, I build in a personalized strategy for your site that will ensure you convert visitors and readers into long-time thriving fans.

Be a productive entrepreneur with a little help from a state-of-the-art Squarespace website that’s designed and built to grow. It’s time to boost your bookings and sales by replacing the crickets with cha-chings.

Ready for a creative website design that’s as unique as your brand? Inquire below to get started.

 
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Phases of the process:

 
 

Discovery // Before our 1-week timeline begins, we kick-off your project with the brand Discovery phase. This is the prepwork stage, and it ensures we showcase your business in the most effective way possible. It's where we dig deep into the core of your business so we can create an impactful and strategic plan for the design of your brand and website. This process includes client homework (to be completed before we get started) and a video call where we brainstorm and hone in on the detailed branding vision for your business.

discovery takes place prior to 1-week design

Design // After the Discovery phase is complete, I get to work bringing your business's new visual identity to life. The Design process takes place over 1 week where your project gets 100% of my focus. To stick to our project timeline, we touch base via email at the end of each day where I provide updates and get your approval. Keeping in contact during this week ensures we stick to our timeline and that our visions are aligned at every stage of the process. The Design phase includes a video call and training for using your new, polished website.

design work takes place over 1 week

 
 
 
 
 

Full design experience

Brand Identity + Squarespace Website
Design Package for Creatives

 

THE DESIGN PIECES INCLUDE:

  • brand aesthetic inspiration board

  • primary and secondary logo concepts

  • signature icons and patterns

  • custom font combinations

  • brand style guide

  • 3 marketing pieces of choice (business cards, thank-you cards, social media graphics, blog post graphics, media kit, stickers, etc.) with the option to add on more depending on your unique business needs

  • fully designed Squarespace website—my #1 choice for client sites (features include blog, individual page layouts, integrated e-commerce, mobile device responsive, Squarespace Member Area design)

THIS EXPERIENCE FEATURES:

  • a unique 2-week design time-frame

  • individual, 100% focus on your project

  • an in-depth brand strategy phase

  • video call strategy sessions throughout the process to hone in on a crystal-clear vision for your brand and to help us create the perfect strategic identity and the best website conversion setup for your business

  • creative direction analysis and summary

  • website wireframe and conversion plan

  • a brand and website style guide to help you maintain a consistent brand after our project is complete

  • custom training video for your new, easy-to-use Squarespace site

 
 
brand strategy for creatives
custom logo branding designs
business cards, marketing graphics
brand style guide, branding guidelines
squarespace website design
 

Partial packages

 

Brand Identity Design Package

BRANDING PIECES INCLUDE:

  • brand strategy session

  • brand aesthetic inspiration board

  • creative direction analysis and summary

  • primary and secondary logo concepts

  • signature icons and patterns

  • custom font combinations

  • brand style guide

  • 3 marketing pieces of choice (business cards, thank-you cards, social media graphics, blog post graphics, media kit, stickers, etc.) with the option to add on more depending on your unique business needs

THIS BRANDING EXPERIENCE FEATURES:

  • a unique 1-week time-frame with individual focus on your brand identity design project

  • video call strategy sessions to hone in on a crystal-clear vision for your brand and to help us create the perfect strategic identity for your business

  • an in-depth brand discovery phase with client homework (to be completed before the 1-week design begins)

  • a brand style guide to help you maintain a consistent brand after our project is complete

Squarespace Website Design Package

SQUARESPACE SITE INCLUDES:

  • website strategy session

  • website wireframe and conversion plan

  • creative direction analysis and summary

  • fully designed Squarespace website with page layouts for all main site pages and unique pages for your individual business needs (for example, media kit page or Squarespace Member Area design)

  • blog formatting

  • e-commerce shop

  • mobile device responsive

  • SEO development

THIS WEBSITE EXPERIENCE FEATURES:

  • a unique 1-week time-frame with individual focus on your website design project

  • video call strategy sessions to hone in on a crystal-clear vision for your website and to help us create the best site conversion setup for your business

  • an in-depth brand discovery phase with client homework (to be completed before the 1-week design begins)

  • custom training video for your new, easy-to-use Squarespace site

 
 
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Thoughtful design with a speedy turnaround time

BRANDING PROJECT TIMELINE

My brand identity design service has a turnaround time of just 1 week (plus 1 for site design) since I work with only 1 client at a time. I keep the branding process focused on one design project so I can devote my full time and attention to your business as we create a stunning and strategic brand identity.

brand identity design branding project timeline

WEBSITE TURNAROUND TIME

My Squarespace website design service has a timeline of only 1 week (plus 1 for brand identity design). I work with just 1 client at a time so I can focus solely on one website design project. This allows me to dedicate my full attention and time to your business while I bring your new Squarespace site to life.

custom squarespace website design turnaround time

Benefit from a focused 1:1 collaboration timeframe.
I’ve found my 2-week design process (1 week to design both your brand and 1 more for your Squarespace website design) to be great for collaborating with clients during their project since they only need to be available for several days so they can keep their focus on their regular business tasks without a big interruption.

Working outside the box leads to better one-of-a-kind results.
My unique design timeframe helps push the creative process even further, and it keeps clients from waiting weeks or months on end as is common with design industry standards. It’s important to think outside the box as a creative entrepreneur, and I like to bring that to the table with my design services for small business owners.

Keep the momentum with less interruption to your business.
I love providing my clients with a fast turnaround time to keep the momentum going in their business. A quick project timeline also helps to get your project started and finished much faster so you can start seeing results sooner. Ready to kick-start your brand identity design project? Inquire below to begin.

 
 
 

Experience and expertise you can count on

 

WHAT I BRING TO THE TABLE AS YOUR BRAND IDENTITY DESIGNER

My brand design expertise includes a specialization in brand design for creative entrepreneurs, brand strategy development, 6+ years experience with branding small creative businesses, e-book and planner design, proficiency in Adobe Creative Suite.

WHAT I BRING TO THE TABLE AS YOUR SQUARESPACE WEBSITE DESIGNER

My website design expertise includes a specialization in website design for small businesses, 5+ years experience with designing with the Squarespace platform, strategic website messaging, site conversion strategy, blog formatting, e-commerce setup, SEO, copywriting.

Plus over 6 years first-hand experience and knowledge in the online creative sphere as a business owner myself, a 100% focus on your design project, a unique 1-week design timeline, and constant communication throughout the process.

Sound like a design experience you’d like for your business? Schedule a free consultation below to get started.

 
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brand strategy before design

Top-notch branding and website design

that offers more than an eye-catching logo and a stunning website

A beautiful logo is only a tiny piece of your entire brand identity design, and a lovely website is only one small part of your brand’s overall design. I take it a step further with my signature process that’s rooted in the strategic side of things—not only the visual. I specialize in brand strategy, so we cover your business from inside out to create a brand and website that represents the high quality value of your services and products.

Brand identity design
Squarespace website design

A strategic brand and Squarespace site

that gives you confidence and connects and converts with your audience

Your brand’s number one job is to capture your ideal audience’s attention and make them feel understood, valued, and supported. A professional brand identity has the power to convey emotion and deep connection that leads to more bookings and sales.

Your website’s number one job is to keep your audience engaged, invested, and ready to take action. A website should be strategy-infused, SEO-charged, and growth-optimized—not just stylish or functional. Imagine a site that works hard in the background while you sleep, take a day off, and focus on other areas of your business.

If you want a brand and website that’s designed and built to take your business places and to help you reach your goals, let’s chat. Inquire below to set up a free consultation.

 
 

For the creative entrepreneur who:

 

•  has a clearly defined audience, but wants to elevate their brand to attract and connect with customers and clients on a deeper level

•  has clear goals, direction, and focus for their business, and wants to implement strategic design to tie it all together

•  wants to confidently showcase their business with an intentional and well-designed visual identity

•  wants to take their business to the next level with a professional brand and website to present the quality of their business

•  is ready to invest time into creating a unique brand that differentiates their business from others in the industry

•  is excited to dig deep and discover a brand that presents the heart of their business

 
 
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Packages and investment

brand identity design and squarespace website design
 

FULL DESIGN EXPERIENCE:

$5,700 Brand Identity Design + Squarespace Website

or PARTIAL PACKAGES:

$3,500 Brand Identity Design
$3,500 Squarespace Website

 
 

FAQ for Branding and Website Design

 

  • I offer 3 packages depending on your business needs.

    The full design experience: (1) Brand Identity Design + Website Design.

    And partial packages: (2) Brand Identity Design. (3) Squarespace Website Design.

    Get in touch below to set up a free consultation call so we can go over any questions you have.

  • Availability is first come, first served. My client calendar is quickly booking up for 2022, so if you are interested in working with me to bring the visual side of your business to life, reach out to me with the form below. I’m excited to hear from you!

  • The turnaround for your project is only 1-2 weeks depending on the package you choose. I’m able to have a fast project timeframe thanks to the unique way I’ve set up my design process.

    I only take on 1 project at a time so I can focus 100% on your project. My clients happily report that they love this setup as much as I do! It saves you time, too, so you can focus on your most important business tasks while I bring the vision to life.

  • After your complementary consultation call, if you’d like to work with me, book your project in my calendar with a signed contract and 50% deposit.

  • Absolutely! I specialize in brand strategy and always recommend that clients have a solid one in place before investing in branding and website design.

    While we’ll cover strategy during the first phase of your design project, we can also work together and develop your brand strategy from top to bottom first. Take a look at my brand strategy development service here.

  • Squarespace is my #1 website platform for creatives. Its all-in-one interface means you only need to keep track of one account and password. Unlike other programs, you won’t need to hunt down third party plugins to keep your website secure and up to date.

    Plus, there isn’t a steep learning curve, which makes it easy for you to update your blog, add to your podcast, and make changes to your copy as you go.

    You can manage your online commerce shop of both physical and digital products, add a members-only area to your site, and let potential clients schedule a call directly into your calendar.

    It’s also affordable and includes a mobile-friendly version of your site for a great user experience.

    And it’s powerful built-in SEO capabilities will keep Google and your site stats happy. They even have a robust app so you can manage your website on the go.

    If you’d like even more information about it, I wrote a blog post about why Squarespace is my top site builder for creative small businesses.

  • Reach out to me using the form below to send me a message about your design needs. I’ll email you right back with answers to your questions and so we can set up a time to chat. I can’t wait to hear from you!

 
 
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Ready to transform your brand and website?

 

1. Connect: Take a look at my design portfolio and package details, and contact me below to schedule a free consultation call.

2. Chat: We'll meet over a video (or phone) call and chat for 30 minutes to talk about your business, vision, and branding needs to ensure we're the perfect fit. I'll answer your questions and share more about my design process, availability, and project timeline.

3. Book: If you're ready to move forward and work with me, lock your project date into my client calendar with a contract and deposit. Then, I'll send over your Welcome Packet so we can prepare for your project. Cue the excitement!