Instagram Challenge Overview
DAY 1
Brainstorm: Ideas + Strategy
Instagram Live: Instagram basics from my last few posts. Don’t be sales-y. Built community. What’s in it for them? Ideas, learn something, encouraging, etc. People want to get to know you—not just follow a brand.
Action Steps:
Instagram Marketing Ideas
Instagram Content Strategy
DAY 2
Brainstorm: Content Ideas + Plan
Instagram content types, benefits of each, ideas for them.
Action Steps:
Instagram Content Types Brainstorm
DAY 3
Kickstart — Photo Posts
Quick-Start Posting Guide
Action Steps:
Step 1 // Write 5 quick and easy captions in this order:
Welcome to my brand (what we do, who we serve) // another brand overview //
My favorite part of what we do
Sneak peeks // What’s coming soon with your brand
Get to know me
Share that you’re working on an instagram challenge (or planning content)
Step 2 // List 5 hashtags for each one that relate.
DAY 4
Brainstorm: Grid Posts Brainstorm
Tie each post back to something that will:
benefit your brand
benefit your audience
Think about your products, services, topics, launches, etc.
Action Steps:
Instagram Grid Posts Brainstorm
Instagram Grid Sketch (SHOT LIST)
Instagram Grid Notes (initial Caption Ideas)
DAY 5 // Kickstart — Stories
Instagram filters—normal ones—make it easy to film in bad lighting and without putting on makeup. Just find a nice background that isn’t distracting.
Action Steps:
List 5 super simple Story ideas—to film and post TOMORROW
At least 2 are videos with your face/voice (talking face)
Record a story video talking to the camera on screen. Post or save.
[WEEKEND]
DAY 6
Stories + Highlights
Action Steps
Instagram Story Brainstorm
Instagram Highlights Plan
DAY 7
Map Out 1 Month of Content
1 Month of Instagram Content (2) for all content types
DAY 8
Audience Reach Plan // CONNECTIONS + HASHTAGS
Action Steps:
1 Month of Instagram Connections
Instagram Hashtag Brainstorm
Day 9
CREATE (refer to strategy)
Photos, videos, editing.
AriWisp collab? Presets by AriWisp. Photography tips, lighting, cropping, editing. Free apps.
Take photos + videos
camera, iPhone
use IG stories and save them ahead of time
Photo editing tips
Video editing, if necessary
to add captions or not to add
Action Steps:
Photograph 5 photos?
Edit them with free app or on iPhone
Day 10
CREATE (refer to strategy)
Write captions
use CTA, ask questions, engaging words, create a story thru your posts
[WEEKEND]
Day 11
CREATE (refer to strategy)
Graphics and engagers. Have a couple each month.
Action Steps:
Day 12
Posting Routine // Time-Saving Hacks
My Instagram approach. Time-saving hacks. Only 15-30 mins a day. How much you need to post. When you’ll do the work.
Action Steps:
PAGE: Monthly Instagram Content Plan
Define your Instagram time-saving methods
Define your Instagram routine
Day 13
Plan//Optimize Your Feed?// Schedule
Plan your feed/posts strategy.
Action Steps:
Instagram Grid Plan (plan schedule dates for posts)
(Organize, and re-order into) Instagram Content Checklist
DAY 14
Plug into Digital Planner
How to layout and schedule posts in advance. Planoly (other options)
Action Steps:
Choose your digital planner
Schedule 9 posts
DAY 15
Profile Strategy: Design Plan + Optimization
Action Steps:
Instagram Highlight Cover Icons
Instagram “Link in Bio” Page Design
[WEEKEND]
DAY 16
Profile Strategy: OPTIMIZE
Action Steps:
Create Highlight Covers
Create Link in Bio Page
DAY 17
GROWTH
Engagement. How to grow. How to build your audience.
DAYS 18
BEGIN POSTING!! +TRACKING// +STATS
Instagram Performance Tracker
Instagram Statistics + Growth Tracker
Instagram Goal Tracker