Helping creative businesses transform into specialized, one-of-a-kind brands.

pondertrail, a business, blogging, and brand design resource for creative entrepreneurs

Ponder Trail is a brand strategy studio and business resource for creative entrepreneurs and bloggers.


goal planning free workbook

Goal Planning System
a free workbook + video guide

Set, plan out, and follow through on your goals with the exact workbook and process I use to stay productive.

brand messaging workshop

Brand Messaging Map
a free workshop

Craft compelling copy for your brand that speaks to your audience and showcases the value of your business.

plan 30 days of instagram content worksheet

Instagram Planning Guide
a free worksheet

Plan 30 days of Instagram content in just 5 days so you can automate posting and focus on engaging.


about sarah the designer, blogger, and creative entrepreneur behind ponder trail

Hey there! I'm Sarah, and I help creative entrepreneurs specialize, brand, and transform their businesses.

It's easy to get caught up in the whirlwind of possibilities, ideas, and to-do's. So I started Ponder Trail to help creative entrepreneurs navigate the small business journey and create one-of-a-kind brands that shimmer like a diamond in the rough.

As a brand strategist and graphic designer, I work with creatives to specialize their business and bring it to life through coaching and intentional design.

Learn more here (including how my business and branding journey began with chalk dust and a magical world).

Learn + grow with
free daily resources

Transparent insights, tips, and strategies. Boost productivity. Find motivation. Design a framework that works with your lifestyle. Reach your goals. Grow your business. Create a unique brand.

New content added daily + weekly.

resources to help you learn and grow your creative online business

I'm sharing my best tips and tricks over on the blog to help you grow a thriving business.

Prefer to listen? You can play the audio of each Ponder Trail blog post instead!

A weekly, live webinar for creative entrepreneurs. 1 hour of tips and Q+A. 100% pitch-free.

Weekly strategies and action steps to help you find focus and create purpose in your business.

Services to develop your one-of-a-kind brand

brand and website design for creative entrepreneurs

Brand + Website Design

Let's design a strategic visual identity that's as unique as your creative business and ties your brand together. My process features a unique 1-week timeline with complete focus on your project. I only take on one design project at a time.

brand strategy workshop

Brand Strategy Workshop Day

Let's develop your strategy with a one-on-one virtual workshop. We’ll spend all day diving into your business dreams, goals, and ideas to come up with custom strategies. Come away with a content and marketing plan, a tailored guidebook, and simple steps to follow.