pondertrail, a business, blogging, and brand design resource for creative entrepreneurs

Ponder Trail is a brand design studio and business resource for creative entrepreneurs and bloggers.


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Brand Messaging Map
a free mini workshop

Craft compelling messaging for your brand that speaks to your ideal customers and clients and showcases the value of your business.


about sarah the designer, blogger, and creative entrepreneur behind ponder trail

Hey there! I'm Sarah, and I help creative entrepreneurs build, brand, + grow their businesses.

It's easy to get caught up in the whirlwind of possibilities, ideas, and to-do's, so I started Ponder Trail to help creative entrepreneurs navigate the small business journey.

As a brand designer and strategist, I work with creatives to bring their business to life through intentional design and by honing a unique focus, direction, and plan.

Learn more here (and read how my business and branding journey began with chalk dust and a magical world).

Learn + Grow

Get strategic and productive in your business, and find daily motivation with transparent insights, tips, and strategies.
New content added daily + weekly.

resources to help you learn and grow your creative online business

I'm sharing my best tips and tricks over on the blog to help you grow a thriving business.

Prefer to listen? You can play the audio of each Ponder Trail blog post instead!

A weekly, live webinar for creative entrepreneurs. 1 hour of tips and Q+A. 100% pitch-free.

Weekly strategies and action steps to help you find focus and create purpose in your business.

brand and website design for creative entrepreneurs

Brand + Website Design

Let's design a strategic visual identity that's as unique as your creative business and ties your brand together. My process features a 1-week timeline with complete focus on your project.

business kick-start coaching for creative entrepreneurs

Business Kick-Start Session

Let's get your business going with an in-depth coaching call to help you find clarity, direction, and motivation. Come away with a tailored, ready-to-implement, 30-day action plan to help you navigate.