How brand strategy coaching works:

Designed specifically for holistic wellness professionals, this custom-tailored coaching will support and guide you as you start, grow, or scale your business and brand.

This coaching service is personalized to you. That means, whether you’re starting from scratch or have been in business for a while, I meet you wherever you are on your journey.

Depending on your needs, we can take a deep dive into the basics of starting a business, and we can jump right into advanced marketing or leveraging tactics. We can also cover both or begin somewhere in-between.

Whether you work on your business part- or full-time, we will create a strategic plan that works with your life and schedule.

What is brand strategy? And why does my business need it?

Before dropping a pretty penny on your brand’s visual design, your first stop should be at the brand strategy development boutique. It’s important to develop your brand strategy because it sets the direction and tone for every facet and component of your business.

Your brand strategy covers everything from the best approach for the visual side of your brand all the way to the most effective content to attract your dream audience—and everything in between. From what products and services you offer, to what type of content you share on social media, to how you describe your business, brand strategy covers every facet. It sets the foundation for determining your weekly action tasks, which means it’s the main gear that keeps your business working like one smooth, cohesive entity.

But it’s often the key step that entrepreneurs wiz past while they get their business up and running.

My brand strategy development service is custom-tailored to your unique business.

How brand strategy development works:

The brand strategy process and timeline looks like this:

The first step to developing your brand strategy is to gather all of the details and intel of your business. To effectively complete this phase of the process, I’ll have you work through a simple checklist and a quick video guide of what info to gather before our first meeting.

I’ll also have you outline a basic overview of your business, your goals, and where you want to take your brand. You’ll send this info to me before our first strategy meeting so I can prepare and get the gears turning.

In our initial 90-minute strategy call, we’ll dive into the nitty-gritty of your business and chat about your goals, your vision, and every aspect of your brand. We’ll explore the priorities and options for your business’s strategy and take a look under the hood.

We’ll get all of the pieces out on the table to give us a bird’s-eye view as we kick-start the process for developing your new rock-solid brand strategy and set off in the best direction.

Strategy Development Part 1:

After our meeting, I get to work developing your brand strategy using our call notes and all the info you gave me as a guide. I explore best business practices and your personal preferences, goals, and strengths and start to put the pieces of the puzzle together. I map out an initial outline for your unique brand strategy plan and get it ready to share with you.

Meeting #2:

During our next 90-minute strategy meeting, I’ll walk you through the initial plan for your brand strategy. From there, we’ll brainstorm and develop it further, making any changes and refinements as necessary.

We’ll go over any remaining details of your business, too, so I can be sure to cover every inch and facet of your brand as I finish creating your comprehensive strategy.

Finalize Strategy

Then, we walk through the details of your strategy so we can do any last refinements and finalize your new strategic brand. I’ll provide you with a customized Brand Strategy Guide for your business so you can refer back to the details.

Take Action:

Next, it’s time to plug you business into your new brand strategy so you can start to reap the benefits. I’ll walk you through the process with an action step checklist.

Ongoing Coaching + Support:

Three 60-minute coaching calls: We’ll continue to meet every few weeks so I can help you as your new brand strategy takes off.

Ongoing email support: Depending on your preference, I’ll check in with you once or twice a week to see how your action steps are going, to answer any questions, and to help keep you on track. Encouraging my clients is one of my favorite parts of the coaching process!

Thrive

Step into your new strategies. Enjoy your refreshed work-life-balance and brand to better serve your clients and yourself.

Kind words from clients

“I approached Sarah at a time when I had lost confidence in my own decisions and felt overwhelmed by potential options. The simple act of talking through my ideas with Sarah helped me realign and commit to a direction.

Sarah’s approach is non-prescriptive and our calls were always shaped by what was of value to me. If you feel like you’re drifting and have lost your direction I strongly recommend reaching out to Sarah to help bring your ideas back to reality.”

Rachel G. Wellness Coach

“Thanks so much this is such an amazing process, and I love your approach. It really synthesizes everything that I’ve been learning in my coaching program but I just couldn’t gather it all together.

I think it’s a huge value add that you talk about things like tailoring your business to your lifestyle looking at schedule and all of these things. I had never thought we were going to talk about these things but it’s exactly what I need.”

Kristen L. Veggie Cooking Instructor