Brand Messaging Map
Lesson 1: CLARITY
get to know your business
The first step of brand messaging is to be crystal clear about what your business is and does.
After all, if you're confused about your business, how is someone else supposed to understand why they should buy your products or services?
This stage sets the foundation for your brand's message, so be certain you can pinpoint the following:
Know what you are offering and why
And know exactly what product or service you are selling
Know the reason you started your business
Have an idea of your business's mission
Know your short and long term business goals
HOMEWORK ACTION // If you haven't clarified these details already, take a few minutes to work through the list. Then, write them out before you move onto the next step.
explore the transformation + the experience you offer