The first step of brand messaging is to be crystal clear about what your business is and does.

After all, if you're confused about your business, how is someone else supposed to understand why they should buy your products or services?

This stage sets the foundation for your brand's message, so be certain you can pinpoint the following:

• Know what you are offering and why

• And know exactly what product or service you are selling

• Know the reason you started your business

• Have an idea of your business's mission

• Know your short and long term business goals

HOMEWORK ACTION // If you haven't clarified these details already, take a few minutes to work through the list. Then, write them out before you move onto the next step.