Blog Pod Audio // Listen to the post
As creative small business owners, we wear a lot of hats.
From creating new offerings to blogging, marketing, and research, we strive to get the attention of our ideal customer or client.
Once we get their attention, we work hard to show them how our products or services can give them value.
Because we wear so many hats, it’s a game-changer when your business is equipped to carry some of that work for you so you can focus on what’s most important.
A well-designed brand does just that.
It puts the best face forward for your business so you don’t have to work as hard to attract your ideal audience or show your worth.
Not only does it make your business more appealing and professional, but the strategy behind a high-quality brand design creates many advantages.
If you have a creative business, here are 7 powerful benefits of a well-designed brand that no entrepreneur will want to miss.
What is a Well-Designed Brand?
In order to understand the benefits of a well-designed brand, it’s important to know what a brand is.
Often a “brand” is thought to be a business's products and services or its logo, color palette, or business card.
But a brand is so much more:
Your brand is the entire experience you give your audience when they see, interact with, or think about your business.
A well-designed brand creates this experience with strategy and intention. It goes deeper than visual design and delves deep into the core of your business, your target audience, and your goals.
This ensures a brand design will do the most work it possibly can, making it a strong asset for your business.
7 Powerful Benefits of a Well-Designed Brand
A well-designed brand gives you the ability to . . .
1 // Stand Out
Well-designed branding gives your business a visual advantage in your industry. It showcases the core of your business in an eye-catching way to attract your ideal audience. Each element is polished and tied together to create a cohesive identity that many businesses lack.
With an aesthetic that is rooted in strategy, quality brand design highlights what makes your business unique.
And an up-to-date, easy-to-navigate website creates a pleasant and compelling experience for your ideal customer or client, too.
Branding frames your entire business with professionalism, clarity, and consistency, and it creates an overall top-notch presentation that sets your brand apart.
2 // Resonate with Audience
A brand that resonates with its audience will effortlessly appeal to potential customers or clients from the moment they land on your website. Connecting to your specific ideal reader is crucial to keeping them interested in what your business offers.
Intentional design keeps your target market’s needs at the forefront to ensure it speaks to them in the strongest possible way. Brand elements are designed with the audience’s interests in mind so your visuals will catch their eye.
A well-designed brand helps ideal clients or customers clearly see themselves in your brand. Purposeful colors, the flow of your website navigation, and unique details help to make their entire experience with your brand feel like the perfect fit.
3 // Convey Your Purpose
A strong brand identity makes it easy for viewers to see what your business is about. With strategy and intention woven throughout the design, there’s no room for confusion.
Because it is centered around the core of your business, quality branding shines light on your underlying purpose to tie everything together. For example, logos and other elements are designed to hint or convey what your brand is and does. This makes your visual identity a seamless extension of your brand’s message or definition.
When design gets the purpose across, ideal readers clearly see how your business can benefit them. It cuts out confusion and creates a more enjoyable experience from the start.
4 // Build Trust
Building trust is one of the most critical benefits of brand design. Because potential customers or clients need to trust you before they buy your products or book your services.
Quality brand design builds trust in several ways:
First of all, a well-designed brand creates consistency throughout your business. Consistency gives your brand an overall put-together feeling and shows that you know your business’s purpose. It creates a strong identity and experience, and it demonstrates that your business is structured and organized and can be trusted to carry through.
Professionalism is another important way quality branding creates trust. Potential buyers are more likely to stick around and trust you when your website, logo, and overall design has a professional touch. Compared to a brand that looks thrown together in the cheapest way possible, a professional design legitimizes the quality of its offerings and builds trust around itself.
A well-designed brand also gains trust because it confirms that you know your audience. When a brand is carefully tailored to a specific audience, they’ll feel like your business was designed for them (and it was!). Not only does this help them resonate with you and what you have to offer, but it also demonstrates that you understand them and their needs. Then, they will be more likely to trust that your offerings provide value, are top-notch, and were created specifically for them.
Of course, if you’re representing your business in a trustworthy manner, be sure that your business is, in fact, trustworthy! Design is only one part of building trust and creating a strong relationship with your audience.
5 // Create Impact and Memorability
When someone discovers your amazing brand, it needs to make an impact. Otherwise, you run the risk of them wandering off unimpressed or not being able to remember you later on. The greater the impact, the easier it is to remember you, and the more compelling your brand will be.
Impact and memorability are enhanced by a well-designed brand identity through . . .
Overall presence: A well-designed brand is refined, put-together, and has noteworthy design in place, which creates a bigger impact.
Design elements and characteristics: Through color palette, logos, style, and mood, brand design includes signature characteristics and creates a complete experience that increases memorability.
Clear display of business’s purpose: Your brand’s unique story is showcased throughout your visual identity so it can reach readers and impact them.
Resonating with target audience: Design crafted with strategy appeals to your ideal audience so they resonate with your brand on a personal level, which makes it easier to remember you.
When a brand is memorable, people are more likely to share and refer your business to others, too.
6 // Build Recognition
High-quality design builds recognition around your creative business. It weaves elements of your brand together to create a strong, cohesive identity that is easy to spot.
A cohesive identity allows people to recognize your brand by partial elements--without needing to see your business's name--because they all fit within the guidelines of your brand’s style. For example, when created strategically, your social media graphics, your products, or your icons can be associated with your business.
As people spot pieces of your well-designed brand online, across social media, or anywhere else your brand exists, they’ll tie it back to your business. Recognition helps you stand out in your industry, grow your online presence, and make a name for your brand.
And the more times someone sees and thinks of your brand, the easier it is to remember your brand.
7 // Create a One-of-a-Kind Business
Strategic branding helps make your business one-of-a-kind.
Through an original logo, signature fonts, and the icons throughout your website, quality design elevates key features of your business to create an identity that is just as unique.
When each element is created to appeal to your ideal audience, it helps make their interaction with you more unique and special. This helps you grow your audience and make a name for your business. And you’ll be sure to have a creative edge in your industry.
High-quality brand design is one of the most powerful ways to transform your business. It creates personality, style, and voice and helps create a one-of-a-kind experience.
When your brand stands out and draws your audience in, it does that hard work for you so you have more time to work on what matters most. And with design that builds trust and recognition, you can take a day off from a few of those hats.
Is a well-designed brand identity showcasing your creative business? Does it wear some of your entrepreneurial hats? You can view my brand + website design package here if your business is in need of a transformation.