video + blog post
In this Ponderstream episode, learn the basics of Squarespace as I take you behind my computer screen and give you a step-by-step tour of the back end.
Get a detailed glimpse of Squarespace’s many features to see how simple and easy it is to use.
From creating pages to setting up shop, I cover practical ways creative entrepreneurs and bloggers can use Squarespace to build their brand’s headquarters.
Missed joining this one live? Register for next week’s Ponderstream webinar here. Read More
My love for graphic design and creative entrepreneurship is what led me to venture out and start Ponder Trail. I wanted to offer branding for small businesses and be a valuable resource, too.
While I have a page dedicated to my design service, I haven't yet spelled out the process on my blog.
So today, I’m sharing the details of my brand and website design package.
There are several features that make it a little different, and this post walks you through the process and highlights some of the elements that make it unique.
I hope you enjoy this in-depth look at what it’s like to work with me to transform the visual brand identity of your business. Read More
By now, you’ve probably heard it: a brand is more than just a logo.
As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.
However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.
Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.
So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.
Learn the ins and outs of these 4 key elements of branding in today’s crash course. Read More
These days, branding gets a lot of buzz. However, I still come across many businesses that just don’t seem to grasp the full concept of branding.
I suspect this is the case because branding is a bit difficult to master. It’s an abstract concept made up of many parts and often looks different for every creative company.
But the truth is, branding will either drag your business down or allow it to soar.
So it’s paramount for every entrepreneur to set aside time to delve into forming and refining their brand identity.
Maybe you’re new to learning about branding, or maybe you’ve already covered some bases. Either way, I’m spelling out the nitty gritty of this critical notion to make it easy to understand.
As a brand designer, this is one of my favorite topics to talk about, so I hope you glean some helpful insights from today’s post on branding basics! Read More
You know the people on Instagram you love following along with? That’s Sydney of Elmsett Design. Sydney is an interior designer with a knack for balancing textures and neutrals, and I’m always looking forward to the glimpses she gives of her brand.
Today, she is sharing some insights into running a service-based business.
From some of her best tips on designing a productive workspace, to how she focuses on client interaction to grown her business, this post is an inspirational read for creative entrepreneurs in all fields of work.
She’s the perfect guest to kick-off this year’s Entrepreneur Highlight series, and I’m so glad to have Sydney join me on the Ponder Trail Blog today! Read More
Caitlynn is in an exciting season for her business. She has just decided to transition her side-hustle into a framework that fits her family even better. With new things on the horizon for her and her husband, she wanted to focus on pursuing a new-found passion of clean living.
While she will be changing up the name and theme of her business, I still had to share her branding project and the fun logo I designed for her back when she was selling handmade candles and nature-inspired home decor. Read More
Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic. Read More
If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!
If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.