Strategy

My Step-by-Step Process for a Successful Year

My Step-by-Step Process for a Successful Year

It’s that time of year again—when everything feels fresh and new. Goals swirl around our minds with ever-growing excitement about what we hope to accomplish in the new year.

We dream big about our businesses and can’t wait to get started on our latest and greatest ideas.

But without a methodical way to set and reach goals, there isn’t much hope for success.

So today, I’m giving you my step-by-step process to effectively plan for a successful and productive year. This is an in-depth blog post you won’t want to miss.

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Entrepreneur Highlight: Balancing a Productive Side-Hustle while Working a Full-Time Job

Entrepreneur Highlight: Balancing a Productive Side-Hustle while Working a Full-Time Job

This blog post is extra special because it’s the very first in my new Friday series: Entrepreneur Highlight.

Starting this week, I’m bringing on entrepreneurs from different creative industries to share their businesses, insights, and talents with you.

One of the things I love most about working with my clients is getting to know so many different creative entrepreneurs who have created a unique business around their passion.

I’m always amazed at how each industry pocket and individual have fresh perspectives and unique approaches. And I want to share that with you, too.

My friend, Caitlynn of Rustic Oil Life, is joining us today for the debut of my new series, and I couldn’t be more excited to introduce her to you all.

In this post, Caitlynn is sharing how she is growing a side-hustle that fits her lifestyle—all while being a wife, getting ready for the arrival of their little one, and working a demanding, full-time job!

If you’re trying to find balance with your business and full-time job, or if you’re just hoping to get better at making productive use of your time, this post is for you!

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What is a Newsletter and an Email List? And 15 Reasons to Utilize Them

What is a Newsletter and an Email List? And 15 Reasons to Utilize Them

The “newsletter” and the “email list” are talked about a lot these days. And it’s no wonder because they come with countless benefits.

Even if you aren’t quite sure what they do or why you need them, you’ve likely come in contact with these tools before. (Ever get emails from your favorite stores?)

But newsletters aren’t just for big, established businesses.

In fact, they’re one of the best tools for creative small businesses and start-ups, too. And the sooner you start building yours, the better off your business will be.

Read on to learn the principles of a newsletter and an email list.

And if you still aren’t convinced or simply haven’t jumped on board, I’m also sharing 15 indisputable reasons to start your newsletter today!

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An Inside Look at the Strategy Behind My Homepage

An Inside Look at the Strategy Behind My Homepage

Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic.
 
If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!
 
If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.

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7 Essential Pages Every Website Needs (and the Strategies behind Them)

7 Essential Pages Every Website Needs (and the Strategies behind Them)

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site

Keep reading to learn how you can implement these essential pages on your business’s website.

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25 Ways to be Strategic with Your Time and Efforts

25 Ways to be Strategic with Your Time and Efforts

Have you ever listed out every single task you do for your creative business? 

I’m willing to bet that it’s a long list. 

Each one of these tasks take time. And time is very, very limited. 

For some people, an 8 hour workday feels painfully long, but for many creative entrepreneurs, a 16 hour work session never feels quite long enough for all of the things we hope to accomplish.

Can you relate?

Since we’re a hustling bunch, we have to be extra careful with where our time goes. Because, after all, the clock doesn’t stop for even a second.

My calendar is always filled with things to check off. I used to wonder where all of my time went. But since then, I’ve gained some insight into making more progress and having more to show for my time.

So today, I’m sharing my favorite 25 tips for being strategic with your time and efforts.

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Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Who is your audience?

It’s perhaps the most important question you will ever answer about your business.

Your audience is the group of people who are ecstatic about your brand and want to buy your products or book your services. They’re your potential customer or clients.

If you want to have a profitable business, you need to reach and connect with them. And every element of your business needs to be designed and intended for that market.

Until you know your audience, you won’t have complete clarity or get the full potential out of the work you put into your business.

You’ll miss opportunities to speak to your potential customers or clients through intentional branding and messaging.

And you’ll likely put time into creating content that isn’t effective.

But once you follow the steps in today’s blog post, you’ll be on your way to building a loyal following for your creative business.

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