I find the most difficult part of being a creative entrepreneur is managing the constant flow of new ideas. Everyday, I think of more and more possibilities and directions to explore for my business, and it can be quite a task to manage, analyze, and sort through them all.
The largest stream of ideas is usually for my blog content. There are so many things I want to share on my blog, but it often seems impossible to check each one off my never-ending list. Which posts should I write first? Which ones will be most strategic for my business? Which posts will be most helpful for my audience?
With a huge number of tentative posts, topics, and tips to create, it can be a bit overwhelming to figure out which blogs to write—especially while juggling other areas of business, such as client work, social media marketing, newsletter content, product development, and so on.
It takes a lot of time and energy to think through every blog post possibility, decide which ones to write each month, and map out titles into an editorial calendar.
In a panic, it can be easy select and write posts on a whim because we know creating content is key to growing a successful business. Gotta stay consistent. Gotta show up. Gotta build that SEO.
But this frantic approach leads to “idea clutter,” and it can quickly cause your business to crash and burn. Your posts are all over the place. They’re hard to write. They don’t grow your readership. They feel like a complete and utter waste.
And yet, you keep on blogging because you’re still hoping to strike gold one day.
But take a deep breath because today I have a simple solution to make blogging easy again. In this post, I’m going to show you how to cut the clutter, get to the point, and create blog posts that convert.
It’s time to whip your blog into shape so it can become a powerhouse for your business—instead of a burden.
Let’s begin!
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