Design

Branding Project: Logo Suite for Rustic Spunk Decor

Branding Project: Logo Suite for Rustic Spunk Decor

Caitlynn is in an exciting season for her business. She has just decided to transition her side-hustle into a framework that fits her family even better. With new things on the horizon for her and her husband, she wanted to focus on pursuing a new-found passion of clean living.

While she will be changing up the name and theme of her business, I still had to share her branding project and the fun logo I designed for her back when she was selling handmade candles and nature-inspired home decor.

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An Inside Look at the Strategy Behind My Homepage

An Inside Look at the Strategy Behind My Homepage

Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic.
 
If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!
 
If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.

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7 Essential Pages Every Website Needs (and the Strategies behind Them)

7 Essential Pages Every Website Needs (and the Strategies behind Them)

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site

Keep reading to learn how you can implement these essential pages on your business’s website.

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7 Powerful Benefits of a Well-Designed Brand

7 Powerful Benefits of a Well-Designed Brand

As creative small business owners, we wear a lot of hats.

From creating new offerings to blogging, marketing, and research, we strive to get the attention of our ideal customer or client.

Once we get their attention, we work hard to show them how our products or services can give them value.

Because we wear so many hats, it’s a game-changer when your business is equipped to carry some of that work for you so you can focus on what’s most important.

A well-designed brand does just that.

It puts the best face forward for your business so you don’t have to work as hard to attract your ideal audience or show your worth.

Not only does it make your business more appealing and professional, but the strategy behind a high-quality brand design creates many advantages.

If you have a creative business, here are 7 powerful benefits of a well-designed brand that no entrepreneur will want to miss.

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