How to Create a Stand-Out Brand for Your Online Business

Creating a stand-out brand goes beyond the visual side of your business. You have to prioritize strategy, pinpoint your message, create consistent content, and have attention-grabbing visuals that tie it all together.

With each year that passes, and as industries get increasingly saturated, it becomes more and more important to create a distinct brand for your creative business. It can feel like the visual edge of the competition increases each day meanwhile your own brand identity lags behind and isn’t in the game.

If your biz is struggling with outdated or sub-par design, or if it’s simply time for a spruce, this post is here to help you!

As a brand strategist and designer, I have a lot to share on the topic of branding. So today, I’m walking you through 6 simple steps to create a stand-out brand—from strategy to social media.

Branding, Brand Strategy, Design, MarketingSarah ForestMay 23, 2022small business, 2022Comment

Brand and Website Design for TwigBerryStudio

As I mentioned in my previous blog post, I refreshed some key priorities this season in my business. One of the things I’m focusing on in a greater scope is taking on more design and strategy clients. And part of that includes posting each project to my blog to share with you.

I thought it would be fun to kick-off this series with a design that’s a little extra special to me. I’m excited to share it with you because this brand and website project actually features my very first creative business and the brand that kick-started my journey as an entrepreneur: TwigBerryStudio.

While I designed the bulk of this brand years ago, and while it’s been sitting in my portfolio all this time, I recently added a few finishing touches to accommodate several new ventures within my business, so it’s the perfect time to make its debut here on the Ponder Trail blog with a full project breakdown.

The fun part about today’s post is that you’ll also get a glimpse at the creative things I’m working on when I’m not writing blog posts, designing brands and websites, or working one-on-one with my brand strategy clients. Ready for the tour?

Branding, Brand Strategy, Brand Design, Website Design, SquarespaceSarah ForestMay 17, 20222022, small businessComment

5 Business Strategies I’m Prioritizing for Online Growth this Season

Just like life, businesses go through different seasons. Some months are jam-packed. Some have a slower pace. Some are exciting. Some are a little less interesting.

But it’s often overlooked that we actually have so much control over this.

I’ve switched some things up inside my business over the last several months to keep it fresh and to help serve me and my clients better. Plus, these changes play into my long-term goals even more.

I thought it would be fun to share this inside look on the blog, so today I’m diving into 5 strategic areas I’m prioritizing in my business this season.

I hope these ideas offer you inspiration if you’re looking to give your small business a backstage spruce too.

A few key changes can really amp up your productivity and build more strategy into how you run things as an entrepreneur. Let me show you around…

The latest insights for creative entrepreneurs