Posts in Brand Strategy
How to Create a Stand-Out Brand for Your Online Business

Creating a stand-out brand goes beyond the visual side of your business. You have to prioritize strategy, pinpoint your message, create consistent content, and have attention-grabbing visuals that tie it all together.

With each year that passes, and as industries get increasingly saturated, it becomes more and more important to create a distinct brand for your creative business. It can feel like the visual edge of the competition increases each day meanwhile your own brand identity lags behind and isn’t in the game.

If your biz is struggling with outdated or sub-par design, or if it’s simply time for a spruce, this post is here to help you!

As a brand strategist and designer, I have a lot to share on the topic of branding. So today, I’m walking you through 6 simple steps to create a stand-out brand—from strategy to social media.

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Brand and Website Design for TwigBerryStudio

As I mentioned in my previous blog post, I refreshed some key priorities this season in my business. One of the things I’m focusing on in a greater scope is taking on more design and strategy clients. And part of that includes posting each project to my blog to share with you.

I thought it would be fun to kick-off this series with a design that’s a little extra special to me. I’m excited to share it with you because this brand and website project actually features my very first creative business and the brand that kick-started my journey as an entrepreneur: TwigBerryStudio.

While I designed the bulk of this brand years ago, and while it’s been sitting in my portfolio all this time, I recently added a few finishing touches to accommodate several new ventures within my business, so it’s the perfect time to make its debut here on the Ponder Trail blog with a full project breakdown.

The fun part about today’s post is that you’ll also get a glimpse at the creative things I’m working on when I’m not writing blog posts, designing brands and websites, or working one-on-one with my brand strategy clients. Ready for the tour?

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How to Create an Unbeatable Brand Strategy for Your Small Business

Ever feel like something in your business is missing? Maybe you have questions about the tasks you should prioritize. Maybe you wonder if your content is reaching the right crowd. Maybe you aren’t seeing the results you wanted despite working those extra long hours on your side hustle.

Can I let you in on a little secret? All of those thoughts can find their answers in a comprehensive strategy. And if you think there’s more that your brand could be achieving, it’s time to create a solid brand strategy and put it in the driver’s seat.

Real talk. Are you missing out big time by leaving your strongest tool by the wayside? Is your brand trudging forward while your straightforward action map is right there waiting in your back pocket? Have you given your business the best shot by tapping into the life-giving world of brand strategy?

It’s possible that you’ve tried strategy before, or perhaps you haven’t given it much notice, but if you aren’t getting the results you want in your business, I guarantee you that a lack of strategy is to blame.

So can you guess what today’s article is about? That’s right: brand strategy for creative entrepreneurs.

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An Inside Look at My Brand Strategy Coaching Program

Over the last several years, I’ve had clients come to me with business strategy questions despite them being enrolled a coaching program.

What tasks should I work on? Where should my focus be? What’s the fastest way to grow an audience? How do I create a marketing plan that works? How do I follow these ideas in a way that sets my brand apart? I have a limited amount of time each week, what strategies are most important for my goals? I’m posting consistently to my social media, but I’m still not getting any traction; what am I missing?

Clearly, something was missing in the instruction they were getting.

While they were getting standard business advice, creative entrepreneurs were often left wondering how to tie it into their own unique business and how to keep their brand consistent.

So I designed my coaching program to help small business owners take their businesses places without all the guesswork. Instead of vague business coaching, I decided to offer something vastly more helpful: one-on-one custom-tailored brand strategy coaching.

I created this service to help creative entrepreneurs work through the hurdles of running a business. There are so many ways to get stuck along the way, and it can feel like a lonely journey at times with new questions rising daily. Let’s take a look.

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5 Signs You Need a More Effective Planning Strategy

Do you know what’s the most valuable asset to get you from point A to point X-marks-the-spot where your goals are? An effective and easy-to-execute plan.

A strategic plan is the difference between sitting at your computer with a blank stare trying to figure out what to work on today vs. jumping into action each day to conquer effective to-do’s that make progress.

Most people agree that planning is important. But many people also recognize that planning can be a pitfall. Like with any task or method, there’s often a best and a not-so-great way to do something. And planning is no exception.

When it comes to planning, there are countless ways to get hung up. From not knowing how to create a plan, to staying in a planning stage for too long, to not being able to follow through on a quality plan.

As creative business owners, we have a lot on our plate. New ideas and opportunities seem to flood our notebooks and calendars, overwhelm sometimes knocks on our office doors, and at least a few of last month’s tasks are looking for a place to fit into our busy schedule. In fact, entrepreneurship brings so many hats that we either try to stack them in order of priority or shrink them to wear multiples ones at the same time.

With everything going on, our original dreams and goals can feel out of reach all too often. Like a distant memory, our long-term goals get buried, and our short-term goals feel impossible to work towards.

Thankfully, there’s a solution. And a simple one at that.

It’s called an effective plan. And if you’ve tried planning before with less-than-desired results, I’ve got you covered. This month in the Brand Strategy Treehouse, I’m going to show you how to turn those efforts into an easy-to-follow plan that takes your business places—rather than one that runs you ragged and yields no progress.

With videos, guides, and workbooks to walk you through each step, you’ll come away with a fresh perspective and a new approach to planning.

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