How to Avoid and Defeat Overwhelm in Creative Business

When overwhelm starts to show it’s ugly head, it’s time to take action and stop it in its tracks.

If you’re feeling overwhelmed, it might be a sign that something isn’t quite right.

Sometimes it can be out of our control, but often times, it’s tied to how we are approaching our business and managing things. If you’ve been spinning your wheels or find yourself stuck in a cycle of trying-and-failing, it’s time to take control.

Overwhelm can quickly lead to burnout if it hasn’t already.

But not to worry, I have your back with some tried-and-true strategies.

Try these tricks to put overwhelm at bay.

5 Simple Steps to Create a Mobile Office Kit

We’re all spending more hours working in our houses these days.

But it isn’t always possible to dedicate a space in your home for your business. Sometimes a work area looks like a the kitchen counter, coffee table, or couch, and with a little creativity, your home probably has a few great places to hunker down and get work done.

The goal of any workspace is to be a productive setting to get work done. And when we’re hustling hard or working on a project, it’s usually best practice to create some sort of setup to help your work sessions be efficient.

But when you don’t have an office or a desk, you might not want to leave your stuff set up round the clock.

The key is finding the right balance. You want your workspace to be quick to set up and easy to tear down. Otherwise, the process takes time away from your day and creates a hundred extra steps between you and getting to work.

What’s the solution? You need a mobile office system.

This summer, I came up with a simple way to pack up my office to work productively from anywhere.

My friend and fellow creative, Caitlynn, requested this blog post, so I made it a little extra special by including lots of images. In fact, I did a photoshoot so I could show you exactly what I use. I hope you enjoy the tutorial!

Welcome to the Treehouse: the Brand Strategy Membership for Creative Entrepreneurs

Over the past few years, I’ve discovered the value of adopting a laser-focused mindset. It creates clarity and an open runway to brainstorm and bring your ideas to life. It gives you space to think strategically, create a plan, and stay on track. It cultivates productivity, action, and progress like nothing else.

Once I switched my approach and dedicated my attention to one part of my strategy, I started saving time, seeing more progress, and finally getting in the groove. And I haven’t looked back since.

I started seeing the difference it made in my business first-hand, so I set out to help other creatives do the same. And after coaching brand strategy clients one-on-one for over a year, I wanted to find a way to help even more creatives.

So I landed on the perfect idea: a self-paced membership program. It’s a brand strategy subscription that’s part-course, part-service, and part-library, so it meets the best of all worlds for entrepreneurs who are looking to take action in their businesses.

I’m calling it the Brand Strategy Treehouse.

It’s my all-new signature membership, and it’s available to you today!

Simple, Proven Methods to Grow Quickly and Authentically on Instagram

As we approach the new year, we start to plan and dream about where we can take our business in 2021. At the top of that list for many creative entrepreneurs is growing our Instagram accounts.

With all of the users on Instagram, most brands have thousands of potential clients and customers hanging out on the social media platform. But it seems to become ever more difficult to grow our accounts due to industry saturation, algorithms, and just plain overwhelm.

Despite the odds, we sometimes discover new accounts who are surging with popularity.

How are they getting so much traction? What are they doing to gain followers so easily? How are they completely sold out after each product launch or shop update? What magic beans do they have that my brand is missing out on? There must be strategies they follow.

Can you relate to some of these questions and thoughts?

Well, today, I’m sharing the best methods for growing quickly and authentically on Instagram. They’re the simple techniques that all thriving accounts utilize, and I can’t wait to spill the beans with you in this blog post!

P.S. I’m hosting an Instagram Challenge starting January 4th. Sign up to grow your account and reach your Instagram goals in 2021.

Marketing, Social Media, Strategy, InstagramSarah ForestDecember 23, 2020Instagram, creative entrepreneur Comments

6 Strategies for Instagram Success: Gearing up for My Instagram Growth Challenge

Instagram has been one of the best tools for small business owners for over five years. And while the features keep getting bigger and better, many creators find that their engagement is declining. When Instagram introduced their non-chronological algorithm several years ago, it caused many brands to lose their reach and become out-of-touch with their audience.

Instagram has amazing benefits, though it can be an overwhelming or dreaded task if you aren’t seeing results. It can be a lot of work to get the ball rolling and to keep the momentum going if you don’t have a simple strategy in place.

So the last thing a creative entrepreneur wants to do is lose all of that hard work by making the algorithm—or their audience—unhappy.

That’s what this January challenge is all about: how to grow a loyal and engaged audience on Instagram and how to keep the platform happy—all without using up hours of your day.

Marketing, Social Media, InstagramSarah ForestDecember 12, 2020Instagram, Growth, creative entrepreneur Comments

New Tool for Instagram Growth: Marketing and Content Strategy Planner

I am so excited to launch my new social media planner for Instagram. I’ve been working on it for quite some time. I wanted a straightforward tool that would . . .

help with staying on track with Instagram goals
take the guesswork out of posting
make connections that help build a profitable account
grow an audience without frustration
create a clear step-by-step routine with daily actions
save hours and hours each week

Enter the planner!

How to Show up Consistently for Your Audience (because it’s the Key to Online Business Growth)

If I could only give you one tip for growing your business, it would be to show up consistently. Throughout the years of entrepreneurship, I have been convinced more and more that one of the top keys to growth is to simply show up for your audience each day.

Consistency gives you a steady stream of value to share, it demonstrates your expertise, and it shows that you truly care about your followers, thus building a trustworthy brand.

It sounds simple enough, but it isn’t always easy to show up every day. In fact, it’s quite difficult at times. And with all of the behind-the-scenes work that goes into running an online business, it can be easy to prioritize the front-end of your brand—especially for those of us who are on the introverted side of things. (Can anyone else relate?)

However, the audiences have voted, and it’s confirmed that you can’t grow a business without showing up consistently.

So today, I’ve narrowed down 3 easy ways to revolutionize your consistency. These simple things will help you get rid of the road blocks and keep you ahead of the game so you can show up each day and build a loyal and engaged audience.

Branding, Business, Marketing, Planning, Strategy, Goal-SettingSarah ForestAugust 21, 2020creative entrepreneurComment

How to Stay Productive while Working from Home

During the hiatus I took this spring, I spent some time brainstorming new content ideas for the rest of the year.

And today, I’m excited to introduce the latest resource to Ponder Trail: videos!

I wanted to try switching up the format for how I give tips for creative business and brand strategy, and what better way to share it that with video?

I will be uploading to the blog and my YouTube channel twice a week, on Wednesdays and Fridays. Each time I upload a video, I will add it as a new blog post with all of the info mentioned in the video.

Since I love talking about productivity and working from home, I figured it would be the perfect video to start with. I hope you enjoy!

Motivation, Productivity, Time Management, Youtube VideoSarah ForestAugust 12, 2020creative entrepreneurComment

How to Stay Productive while Working from Home During Isolation or Quarantine

While many creative entrepreneurs have already been working from home, in recent months, people around the globe have faced strict social restrictions and isolation orders. This has taken away the much-needed work days at coffee shops that entrepreneurs often rely on to stay productive and to get out of the house throughout the week.

With productivity in jeopardy from being stuck at home for months on end, it's easy to slow down, get behind, or take days off unintentionally—simply because your drive to work has dwindled. But when starting, running, or scaling your own business, it's critical to keep working and getting things done.

So what is an entrepreneur to do when their livelihood is tottering at the top of a mountain along with their close-to-plummeting motivation?

You've got to push through and boost your productivity so you can get tasks done!

So here are 11 of my favorite work-from-home essentials to stay motivated and get back into the groove.

How I Work from Home and Stay Productive

Working from home is a huge blessing that comes with having my own business. And while most of the time it’s amazing, it does pose its own challenges.

Common struggles among creative entrepreneurs living the work-from-home life often include managing time, limiting distractions, and avoiding the dreaded cooped up feeling.

Over the course of five years of working primarily from home, I’ve tried countless methods to overcome these hangups—and boy did they plague me when I was first starting out.

After all of the trial-and-error, I’ve honed in on the top strategies that made running an online business from home a magical experience.

So here are 11 simple practices I follow to help me stay productive each day.

3 Goal Setting Hang-Ups, and Solutions for Each

Setting and reaching a goal consists of 3 main stages:

the part that depends on your time, resources, and tools
the part that relies on your know-how and abilities
the part that counts on you doing the work

These areas each create their own hurdles around achieving goals. Over the years, I’ve struggled with all three of the hang-ups above, and today I’m sharing my best insights on how to overcome them.

With goals, we either tend to overaim with excitement or under-aim with overwhelm. Both often result in feeling stuck. But instead, we need to find the right balance to bust through roadblocks like these.

Good news is, goals are infinitely easier to set and achieve with you are equipped with the right tools in your pocket.

If you are struggling to start or grow your creative business, don’t extinguish your dreams before you have a good run! Give it your best shot with the tips in today’s blog post.

The Missing Link to Reaching Goals

Goals.

We set them. We plan them. We reach them, too.

Or at least, we hope we do.

Some goals propel our business forward and help us reach new grounds, while others are critical for simply keeping our business above the water.

There’s something thrilling about reaching a goal—especially after working hard for it day after day. The feeling you get when you finally check one off of your list creates a strong sense of accomplishment and a surge of motivation.

But it can be quite discouraging when you find yourself transferring the same unmet goal over to next month’s planner pages, time and time again, to no avail.

“Maybe next month will be different. Maybe I’ll finally check that one off,” we hope, once again.

But when we are stuck in a cycle and struggle to reach our goals, it’s time to try a different approach.

Last January, while thinking deeply on this subject, I had an epiphany. I figured out the secret to reaching goals—or at least the key I had been missing for years.

I realized there were actually two distinct types of goals, and I was completely missing the mindset behind one of them.

It completely transformed the way I think of goals, how I set them, and how I map them out as a creative entrepreneur.

This blog post sheds light on that secret, and I can’t wait to share it with you!

How to Create a Productive and Inspiring Workspace (at Home or in an Office)

What do you love most about a good workspace? For many creative entrepreneurs, it’s natural light, a clutter-free feel, a lack of distractions, and cozy, comfy vibes. These all work together to create an inspirational space that allows us to work productively on our businesses.

Whether you have an entire office at your disposal or a tiny corner in your living room, today I’m sharing 10 simple steps for creating an enjoyable workspace—no matter your setup.

If you want your work zone to feel like a productive retreat you get to return to each day, let this blog post be your guide.

The Top 2 Critical Strategies to Consider when Starting and Growing a Business

video + blog post

There’s so much noise online about what you need to do before you launch a business, but today I’m taking the stand and saying there’s a Top 2.

In fact, if I had known and followed them before I ventured out and launched my first business (a handmade knitwear company), these two strategies alone would have saved me from running around in time-wasting circles, and my business would have taken off much faster.

One of them is a fundamental, yet often unnoted step to ensuring your business doesn't dwindle away from you and fail due to a simple overlook.
The other is a new, growing need I’ve noticed in recent months and is a byproduct of the modern online business era. But I’m not sure how a business can survive in 2019 and onward without implementing this strategy.

While extremely effective, the are both simple methods to follow and only require a bit of creative brainstorming time with you, paper, and a pen.

So here’s what I would say if I could tell every creative entrepreneur only 2 things I wish I did when starting and growing a business . . .

Missed joining this one live? Register for next week’s Ponderstream webinar here.

The latest insights for creative entrepreneurs