Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Who is your audience?

It’s perhaps the most important question you will ever answer about your business.

Your audience is the group of people who are ecstatic about your brand and want to buy your products or book your services. They’re your potential customer or clients.

If you want to have a profitable business, you need to reach and connect with them. And every element of your business needs to be designed and intended for that market.

Until you know your audience, you won’t have complete clarity or get the full potential out of the work you put into your business.

You’ll miss opportunities to speak to your potential customers or clients through intentional branding and messaging.

And you’ll likely put time into creating content that isn’t effective.

But once you follow the steps in today’s blog post, you’ll be on your way to building a loyal following for your creative business.

Business, Marketing, Blogging, Social MediaSarah ForestSeptember 11, 2018Blog Pod, Strategy, creative business Comments

10 Reasons to Use Squarespace for Your Website Platform

I’m all about saving time.

As an entrepreneur, there’s always so much to do. From creating content for the blog and website to managing design work, my to-do list is in constant ebb and flow.

I’m sure you can relate, too.

Since my website is the headquarters of my business, it’s essential for me to use an effective platform that keeps things simple.

That’s why Squarespace is my website platform of choice. It’s among my list of top 5 things I couldn’t run my business without, and it’s one of the most effective time-saving tools I use.

Squarespace is simple, streamlined, and straightforward. And it has allowed me to be more intentional and strategic with my business. I recommend it to each of my design clients and to almost every creative entrepreneur I meet.

I’ve been a Squarespace user for over a year now, and here are 10 reasons why I love it.

Squarespace, Website DesignSarah ForestSeptember 7, 2018Blog Pod, Website, creative business Comments

My Favorite Proven Productivity Secrets for Getting More Done Each Day

We often kick-off the year with a motivated mindset that helps us get headway on conquering our goals.

After a few months in, the excitement begins to wear off, and we tend to lose traction on some the things we wanted to get done.

It's easy to let discouragement sink in, and we wonder if we set out with too much ambition or if we aren’t capable of accomplishing our goals.

But missing the mark isn’t always because our goals are unrealistic or because we don’t have what it takes; it’s usually because we haven’t used our time in the best way possible.

Productivity is a creative entrepreneur’s best friend. Failing to utilize it is the biggest opportunity you could ever miss out on for your business.

After lots of experimenting with ways to be productive while working from home, I can’t wait to share my favorite 10 methods with you in today’s blog post. They have been the biggest game-changers for my entrepreneurial journey to date.

Productivity, Time ManagementSarah ForestSeptember 5, 2018Blog Pod, creative business Comments

7 Powerful Benefits of Strategy-Based Brand and Website Design

As creative small business owners, we wear a lot of hats.

From creating new offerings to blogging, marketing, and research, we strive to get the attention of our ideal customer or client.

Once we get their attention, we work hard to show them how our products or services can give them value.

Because we wear so many hats, it’s a game-changer when your business is equipped to carry some of that work for you so you can focus on what’s most important.

A well-designed brand does just that.

It puts the best face forward for your business so you don’t have to work as hard to attract your ideal audience or show your worth.

Not only does it make your business more appealing and professional, but the strategy behind a high-quality brand design creates many advantages.

If you have a creative business, here are 7 powerful benefits of a well-designed brand that no entrepreneur will want to miss.

Branding, DesignSarah ForestSeptember 3, 2018Blog Pod, Design, creative business Comments

The latest insights for creative entrepreneurs