By now, you’ve probably heard it: a brand is more than just a logo.
As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.
However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.
Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.
So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.
Learn the ins and outs of these 4 key elements of branding in today’s crash course. Read More
If you’ve spent time browsing my blog archives, you know I love talking about creative entrepreneurship, and I jump at every opportunity I get.
So I am excited to announce my newest resource: Ponderstream!
Each week, I am hosting a live webinar show filled with high-quality content to help you in your business endeavors. I wanted to create this new form of content to transparently share even more insights and strategies with you. I love how easy and enjoyable it is to learn with video, and I can’t wait for you to see what’s in store.
Think of Ponderstream as a video podcast series that you can return to each week for new content, all designed specifically for creative entrepreneurs.
And the best part is, it’s an interactive livestream!
Ponderstream features the in-person feel of live video and a chat feature. So you can take part in the episode, too, by asking questions you have about each week’s topic.
With time dedicated to Q+A towards the end of each livestream, you can come away with personalized tips and ideas for your business each week. (Almost like a mini coaching session.)
I hope to see you there!
Find details for Ponderstream episodes here. Read More
A new quarter is the ideal time to check in with your business to maximize success. I always find quarterly segments to be perfect for finding clarity, setting goals, and staying on track throughout the year.
Their 90-day time span allow for progress to be made and give you ample time to effectively analyze the ins and outs of your business.
It’s all-too easy to drift from your course and lose sight of your brand’s focus, so in today’s blog post, I’m offering some help.
Ensure game-changing progress over the next three months with just four simple things to do at the start of each quarter. Read More
I was featured on the Interact Blog today! Here is the free quiz-planning template that goes along with my post.
While it’s easy to come up with a great concept for a quiz, it’s often difficult to translate that into questions, answers, and results.
This is where implementing an effective planning method comes into play.
I created a Quiz-Planning Template to make it even easier. Read More
You know the people on Instagram you love following along with? That’s Sydney of Elmsett Design. Sydney is an interior designer with a knack for balancing textures and neutrals, and I’m always looking forward to the glimpses she gives of her brand.
Today, she is sharing some insights into running a service-based business.
From some of her best tips on designing a productive workspace, to how she focuses on client interaction to grown her business, this post is an inspirational read for creative entrepreneurs in all fields of work.
She’s the perfect guest to kick-off this year’s Entrepreneur Highlight series, and I’m so glad to have Sydney join me on the Ponder Trail Blog today! Read More
Planning Instagram content 30 days in advance has many benefits.
It allows you to create and prepare everything so you only need to spend a few minutes on Instagram each day.
It helps you to “show up” consistently without Instagram becoming your full-time job.
It saves so much time and lets you create an Instagram routine that works with your busy life.
And, you never again have to stress out about throwing a post together last-minute.
If you’re wishing for a better posting strategy, or if you’re just curious about this whole “planning” thing, you’ve come to the right place. Because today, I’m sharing my simple step-by-step process for intentionally planning 30 days of Instagram content. Read More
Everyone loves a good quiz. They are interest-peaking, interactive, and often informative.
But quizzes don’t have to be “just for fun;” they can be a great tool for growing an online business, too.
A quiz can offer a solution to the first step of a problem. It can shed light on the value of your products and services. It can be a great opportunity to build trust with your audience and demonstrate your expertise. And a quiz is the perfect way to grow your email list.
I recently created my first quiz for Ponder Trail. I used Interact for the platform and was impressed with how easy it was to use.
I’m excited to show you my step-by-step process for creating a quiz: from brainstorming ideas and implementing strategy—all the way to building it in Interact and embedding it into your website. Here’s how: Read More