branding posts

Creating a stand-out brand goes beyond the visual side of your business. You have to prioritize strategy, pinpoint your message, create consistent content, and have attention-grabbing visuals that tie it all together.

With each year that passes, and as industries get increasingly saturated, it becomes more and more important to create a distinct brand for your creative business. It can feel like the visual edge of the competition increases each day meanwhile your own brand identity lags behind and isn’t in the game.

If your biz is struggling with outdated or sub-par design, or if it’s simply time for a spruce, this post is here to help you!

As a brand strategist and designer, I have a lot to share on the topic of branding. So today, I’m walking you through 6 simple steps to create a stand-out brand—from strategy to social media.

As I mentioned in my previous blog post, I refreshed some key priorities this season in my business. One of the things I’m focusing on in a greater scope is taking on more design and strategy clients. And part of that includes posting each project to my blog to share with you.

I thought it would be fun to kick-off this series with a design that’s a little extra special to me. I’m excited to share it with you because this brand and website project actually features my very first creative business and the brand that kick-started my journey as an entrepreneur: TwigBerryStudio.

While I designed the bulk of this brand years ago, and while it’s been sitting in my portfolio all this time, I recently added a few finishing touches to accommodate several new ventures within my business, so it’s the perfect time to make its debut here on the Ponder Trail blog with a full project breakdown.

The fun part about today’s post is that you’ll also get a glimpse at the creative things I’m working on when I’m not writing blog posts, designing brands and websites, or working one-on-one with my brand strategy clients. Ready for the tour?

Ever feel like something in your business is missing? Maybe you have questions about the tasks you should prioritize. Maybe you wonder if your content is reaching the right crowd. Maybe you aren’t seeing the results you wanted despite working those extra long hours on your side hustle.

Can I let you in on a little secret? All of those thoughts can find their answers in a comprehensive strategy. And if you think there’s more that your brand could be achieving, it’s time to create a solid brand strategy and put it in the driver’s seat.

Real talk. Are you missing out big time by leaving your strongest tool by the wayside? Is your brand trudging forward while your straightforward action map is right there waiting in your back pocket? Have you given your business the best shot by tapping into the life-giving world of brand strategy?

It’s possible that you’ve tried strategy before, or perhaps you haven’t given it much notice, but if you aren’t getting the results you want in your business, I guarantee you that a lack of strategy is to blame.

So can you guess what today’s article is about? That’s right: brand strategy for creative entrepreneurs.

Over the past few years, I’ve discovered the value of adopting a laser-focused mindset. It creates clarity and an open runway to brainstorm and bring your ideas to life. It gives you space to think strategically, create a plan, and stay on track. It cultivates productivity, action, and progress like nothing else.

Once I switched my approach and dedicated my attention to one part of my strategy, I started saving time, seeing more progress, and finally getting in the groove. And I haven’t looked back since.

I started seeing the difference it made in my business first-hand, so I set out to help other creatives do the same. And after coaching brand strategy clients one-on-one for over a year, I wanted to find a way to help even more creatives.

So I landed on the perfect idea: a self-paced membership program. It’s a brand strategy subscription that’s part-course, part-service, and part-library, so it meets the best of all worlds for entrepreneurs who are looking to take action in their businesses.

I’m calling it the Brand Strategy Treehouse.

It’s my all-new signature membership, and it’s available to you today!

If I could only give you one tip for growing your business, it would be to show up consistently. Throughout the years of entrepreneurship, I have been convinced more and more that one of the top keys to growth is to simply show up for your audience each day.

Consistency gives you a steady stream of value to share, it demonstrates your expertise, and it shows that you truly care about your followers, thus building a trustworthy brand.

It sounds simple enough, but it isn’t always easy to show up every day. In fact, it’s quite difficult at times. And with all of the behind-the-scenes work that goes into running an online business, it can be easy to prioritize the front-end of your brand—especially for those of us who are on the introverted side of things. (Can anyone else relate?)

However, the audiences have voted, and it’s confirmed that you can’t grow a business without showing up consistently.

So today, I’ve narrowed down 3 easy ways to revolutionize your consistency. These simple things will help you get rid of the road blocks and keep you ahead of the game so you can show up each day and build a loyal and engaged audience.

While your logo is one of many brand elements that make up the visuals of your brand, it has the notable ability to give people the gist of your business.

With just one mark, you have the opportunity to showcase facets of your company that go deeper than just your business name. This is a very powerful assignment.

A compelling logo grabs your audience’s attention, draws them in, and makes it easier for people to remember your brand.

It’s your business’s signature. Your X on the dotted line. And a logo designed with great intention and strategy reflects the care you give to each of your customers and clients.

While this is an area of your brand that can be creative, there are a few helpful guidelines to follow when it comes to an effective and quintessential logo.

In 2019 and beyond, every creative business can benefit from a website, and most already have one set up. However, there are many things that can make a site subpar.

You don’t want your website to be one of the many that fall prey to these rookie mistakes.

Even the smallest error can result in the largest loss—such as deterring potential clients or customers because of a site’s faux pas that’s easily fixed.

I’ve rounded up the most common website errors I’ve spotted in 2019 right here in this post. Give your business an advantage by avoiding these top 11 mishaps.

You’ve seen it before: an amazing brand design that is perfect in every way.

From the logo, to the color scheme, to how well the concept fits the business’s theme, a stunning brand like this can have you spending hours eyeing everything their shop has to offer.

This is much more powerful than a brand that lacks this alluring feel.

Why is this the case? A well-designed brand creates an entire experience around a business. So it’s no longer just a product or a service or a blog and is instead transformed into a captivating aura that draws people in.

Instantly, items in the shop become a little shinier and more special. Services become more desirable and engaging. Therefore, a well-designed brand increases the entire value of a business and makes its audience more eager to invest money into whatever the brand is offering.

This can be your business, too!

Many careful decisions go into developing successful branding; it’s the result of a design strategy and process that hits all the marks. Much brainstorming and planning is required to elevate your brand in this way, as well as techniques and know-how.

In short, with a brand like this, there’s more than meets the eye.

But I’m spilling some designer secrets today to help you make sure your brand creates an irresistible experience that draws in customers and clients.

video + blog post

In this Ponderstream episode, learn the basics of Squarespace as I take you behind my computer screen and give you a step-by-step tour of the back end.

Get a detailed glimpse of Squarespace’s many features to see how simple and easy it is to use.

From creating pages to setting up shop, I cover practical ways creative entrepreneurs and bloggers can use Squarespace to build their brand’s headquarters.

Missed joining this one live? Register for next week’s Ponderstream webinar here.

My love for graphic design and creative entrepreneurship is what led me to venture out and start Ponder Trail. I wanted to offer branding for small businesses and be a valuable resource, too.

While I have a page dedicated to my design service, I haven't yet spelled out the process on my blog.

So today, I’m sharing the details of my brand and website design package.

There are several features that make it a little different, and this post walks you through the process and highlights some of the elements that make it unique.

I hope you enjoy this in-depth look at what it’s like to work with me to transform the visual brand identity of your business.

By now, you’ve probably heard it: a brand is more than just a logo.

As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.

However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.

Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.

So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.

Learn the ins and outs of these 4 key elements of branding in today’s crash course.

These days, branding gets a lot of buzz. However, I still come across many businesses that just don’t seem to grasp the full concept of branding.

I suspect this is the case because branding is a bit difficult to master. It’s an abstract concept made up of many parts and often looks different for every creative company.

But the truth is, branding will either drag your business down or allow it to soar.

So it’s paramount for every entrepreneur to set aside time to delve into forming and refining their brand identity.

Maybe you’re new to learning about branding, or maybe you’ve already covered some bases. Either way, I’m spelling out the nitty gritty of this critical notion to make it easy to understand.

As a brand designer, this is one of my favorite topics to talk about, so I hope you glean some helpful insights from today’s post on branding basics!

Caitlynn is in an exciting season for her business. She has just decided to transition her side-hustle into a framework that fits her family even better. With new things on the horizon for her and her husband, she wanted to focus on pursuing a new-found passion of clean living.

While she will be changing up the name and theme of her business, I still had to share her branding project and the fun logo I designed for her back when she was selling handmade candles and nature-inspired home decor.

Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic.
 
If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!
 
If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site. 

Keep reading to learn how you can implement these essential pages on your business’s website.

People want to buy an experience--not just a service.

An experience elevates your service to something extra special.

It makes your service more beneficial and enjoyable for clients. It provides more value, which it makes your service worth more. And when clients get more out of your service, it helps you get better reviews and testimonials.

In today’s post, I’m sharing how to turn your service into an experience in 9 simple steps. (This system applies to courses, as well!)

As creative small business owners, we wear a lot of hats.

From creating new offerings to blogging, marketing, and research, we strive to get the attention of our ideal customer or client.

Once we get their attention, we work hard to show them how our products or services can give them value.

Because we wear so many hats, it’s a game-changer when your business is equipped to carry some of that work for you so you can focus on what’s most important.

A well-designed brand does just that.

It puts the best face forward for your business so you don’t have to work as hard to attract your ideal audience or show your worth.

Not only does it make your business more appealing and professional, but the strategy behind a high-quality brand design creates many advantages.

If you have a creative business, here are 7 powerful benefits of a well-designed brand that no entrepreneur will want to miss.